Virtual Reality In Marketing

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Virtual Reality development is continuing to evolve especially with the launch of the BMW i3 as it brings you a test drive with a difference.

Allowing the user to embark on an adventure using VR in the interactive, first person experience. Fully immersive complete with ambient sounds, it allows the user to explore the environment 360 degrees. With additional teach pushing the barriers such as Google glasses, it brings a whole new perspective on VR marketing.

Already we are seeing the possibilities within banner marketing, with companies such as Red Bull incorporating the virtual experience into their online advertising.

As advertising moves beyond traditional print and headlines, evolving into video based immersive user experiences, it is important that businesses keep up to date with the innovative opportunities that become available in order to maximise the effectiveness of their campaigns.